The scent of paper…

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At Le Méridien, the signature olfactory logo was developed by Le Labo in New York, helmed by two French men who bottled the scent of old paper, leather, wooden shelves and an old copy of Le Petit Prince.

The connection: Le Méridien was originally founded by Air France while the author of “The Little Prince,” Antoine de Saint-Exupéry, was also a pilot…

Just as certain smells will transport people back to their childhood, hoteliers are leveraging this powerful memory-maker to connect certain fragrances to their brand.